Tuesday, July 7, 2009

What's luck got to do with it?

I've long maintained that the real value of membership is intangiable (see my article "Articulating the value of membership"). Today I came across this article on Mariner Management & Marketing called "What's luck got to do with it" that gives some great examples of that intangiable value. If organisations could better articulate this value then they would have a lot more members.

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