Tuesday, July 7, 2009

Know your membership statistics

If you want to decrease your marketing costs and increase the effectiveness of your membership marketing then it is worth taking a look at your membership statistics. A quick analysis of your growth and retention rates can give you an understanding of the strengths and weaknesses of your member recruitment and retention processes and enable you to take targeted action. I've written an article to give you an overview of the key statistics you need to know and how to work them out ... read more.

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