Recently a new awards program was launched for the meetings and events sector within Australia. In response to this the existing associations representing the sector (Meetings and Events Australia and the International Special Events Society) issued a joint communiqué denouncing the newcomer. Read the full article here. This is a very interesting turn of events. How do you think this reflects on each person involved?
There is nothing more powerful than a personal referral for membership. One of the difficulties is leveraging this into a larger scale. So I was really pleased to find this example of a member writing a personal article in support of membership of their association. Read the article here.
In typical member based organisations the more engaged and active your membership is, the more likely they are to renew. Is this a sign that Twitter is in decline when we see such a significant amount of inactivity within their membership base? Read Studies Show Low Twitter Use Despite High Membership.
A YMCA has come up with an interesting way to maintain relationships with those members (and prospective members) who have lost their jobs. They are offering free membership to laid off workers for up to 6 months. Read the article here.
Membership comes in various shapes and sizes - associations, sporting clubs, gyms, etc - but the basic principle of selling a membership seem to be the same the world over ... if you want the member ... ask the queston! Here is an article that appeared in Fit Commerce on just that topic: You Sell a Health Club Membership…When You Ask.
SMS specialises in sponsorship development and training, membership development and training, strategic planning and meeting facilitation. As part of this work they regularly undertake in-house training and speaking. Through their consultancy work they assist organisation with turnarounds, governance overhauls, research, strategic planning and general trouble shooting. You can read testimonials from clients and event delegates on the SMS website. Join the Membership Solutions LinkedIn group to interact with others in the industry.
About Belinda Busoli and Julian Moore
Belinda Moore (formerly Belinda Busoli) is a membership specialist who has assisted hundreds of not-for-profit organisations through Australia, New Zealand, the United Kingdom and the United States of America with their membership challenges.
Belinda is a professional speaker who specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance. Known for her enthusiastic style, Belinda presents frequently for not-for-profit organisations. Belinda arrives on the platform armed with an array of topics relating to membership. Revealing insights from personal and professional experiences, she ensures that participants walk away with practical ideas and information that can immediately be applied.
Belinda is the author of the Membership Machine, Australia’s foremost guide to member recruitment and retention.
Belinda produces the monthly "The Income Generator" e-bulletin goes to over 12,000 associations, charities and other nonprofits every month.
Julian Moore is a sponsorship and business development specialist. Until 2008 he was based in Westminster at AVA Ltd where he worked as the Development Manager for a number of different nonprofit organisations including associations, chambers of commerce and sporting clubs.
His role was to assist each client to raise their profile, maximise their revenue streams and increase their surplus. Julian is keen to share his enormous success in this arena with others to enable them to achieve the same level of success for their organisations.
Julian is an engaging speaker who brings a wealth of personal experience to his presentations. He ensures that attendeses walk away with concrete tools, ideas and skills that will assist them to successfully generate funds for their organisations.
Belinda and Julian work together at Strategic Membership Solutions. They had heard about each others' successes via the association grapevine and were keen to meet in person. They were both attending the same conference in Barcelona so they arranged meet for a cup of coffee.
It was love at first sight and many hours later they were still talking over the same cup of coffee (now somewhat colder). After returning to her hotel room later that day Belinda called her mother and told her "I've met the man I'm going to marry". Luckily for them both she didn't tell Julian about that until after they were engaged!
Shortly after Julian moved to Australia and the rest is history. They both passionately love the work they do in the sector almost as much as they love each other - so working together was a foregone conclusion.
They were married in April 2010 and are now expecting their first child together in October. They live in "wedded bliss" in Brisbane with their three dogs ... as well as a large collection of lorikeets, kookaburras and other assorted native birds who have taken up residence in the backyard.