Tuesday, July 21, 2009

Flirting your way to more members

Today I read an interesting article called "Flirt Your Way To Influence". It talks about the idea of using flirting to build a mutually beneficial platonic relationships in business. This idea has even more merit within the membership environment. Effective member recruitment and retention is about building a long lasting relationship where the member feels they have a relationship with both the association and, hopefully, with the rest of the member community. If your members genuinely like you it makes the process of retaining them quite straightforward. After all, people like to do business and socialise with people they like. So a little platonic flirting - otherwise known as being friendly and engaging in order to build strong working relationships - can go a long way towards improving the effectiveness of your recruitment and retention efforts

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