Tuesday, February 23, 2010

How to decimate your membership in one easy step ...

An association based in New South Wales had a new accountant who had been there for about three months and had yet to talk to a member. It was time for renewals to go out and, being conscientious, he had read the constitution where it clearly stated that "members must be given six months written notice should they wish to resign their membership". So he sent out the renewals with a bright yellow sticker attached that stated "Payment required within 7 days or legal action will be taken". Without speaking to a member he had single-handedly managed to devastate their membership numbers that year (and for several years afterwards).
Renewals are a form of direct mail ... and one that this organisation had roundly stuffed it up. This was unfortunate because direct marketing is not difficult. It is simply a matter of understanding how the different factors work together to produce a successful outcome.

Friday, February 19, 2010

Free trip to the IMEX conference in Frankfurt

After a lovely long break over Christmas we returned to immediately move offices. So it's been awhile since I've had a moment to sit down and blog - and it's good to be back!

Every year we select a group of 10 people to come with us to the IMEX conference in Frankfurt.

All flights from Australia to Frankfurt, accommodation and transfers are free to those accepted as part of the group. To be eligible you need to be involved in planning, organising or running events outside of Australia and New Zealand.

We're currently taking applications from people in Australia and New Zealand who would like to be included on the program. If you would like to apply for the association hosted buyer programme please click on this link ... 


Your registration includes attendance at IMEX and the Association Day and Evening on Monday 24 May (the day before the exhibition opens in Frankfurt). It also includes complimentary:

• Economy flights from Australia
• 4/5 star accommodation in Frankfurt
• Transfers airport-hotel-exhibition
• Exclusive association education programme and networking
• Hosted Buyer Lounge access
• Fast-track access to the show
• Dedicated IMEX support team
• Efficient online IMEX appointments system

To qualify for the hosted buyer programme you must be responsible for planning, organising, recommending or making financial decisions for events outside your home country.

IMEX has 3,500 exhibitors from over 150 countries who showcase new and exciting destinations and services. The association day provides you with the opportunity to network with other association people from around the world. 

If you have any questions please contact me on 0413 190 197 or belinda@smsonline.net.au