Articulating the value of membership

I wrote an article recently on "Articulating the value of membership" ...

It's often the same sad story. Some poor sucker asks "What are the benefits of membership". The association representative takes a deep breath and rattles out ... "We have a magazine, a website, an email bulletin, a conference, training and ... blah blah blah" WHO CARES!Those things by themselves mean pretty much nothing. They are just a bunch of features thrown together. Frankly, when it comes to hearing about the benefits of membership I need more information. I'm not making a donation to the organisation. I'm making an investment and I expect to see a return. That's why I join an association ... read more.