I found an article today talking about how membership numbers in social networking tools designed for business are exploding (The Best Way To Reach Decision Makers?. Business Social Networks!). The core benefit of many business and professional associations is networking. As a prolific user of LinkedIn myself I have to say that I find it a great networking tool. I've even started a Membership Group on LinkedIn that is growing steadily.
These social networking tools are changing the landscape for associations. But it doesn't mean the end of assocations. On the contrary these tools represent a fabulous tool for vastly expanding the reach of associations. Those associations who thrive will be the ones that can capitalise on this tool and still remain financially sustainable at the same time.
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