Friday, September 4, 2009

Do you know why your members decide to join?

It's interesting to read members and prospective members discussing the pros and cons of buying a membership. I read with interest Amy Wang talking about the benefits of reciprocal memberships available with different zoo memberships. While this is not necessarily a big consideration for the general population, for mothers on a budget seeking ways of keeping their children entertained this can be a big factor in the decision to join or not. It shows the benefits of considering each segment of your membership when developing your membership product.

Do you know how and why your members make the decision to join your organisation over other alternatives?

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