Tuesday, August 4, 2009

Getting members engaged with your organisation

The Decision to Join research was quite clear when it said "If a resigned member can be regarded as dead, then an inactive member can be regarded as comatose". It went on to say that ad-hoc volunteering opportunities are the crucial segway between inactive and active members.

This means that if you can get your members more actively engaged with your association then they are more likely to renew. What makes this challenging is that different members will want to engage with you in different ways. Some will want to attend events while others would prefer opportunities that don't involve them leaving the house. You need to provide a variety of options to cater for all preferences.

Broadly speaking, getting members engaged is a three step process of which you are responsible for two steps. These are:

1. The association is responsible for creating opportunities for members to get involved.
2. The association is responsible for effectively communicating these opportunities to their members (in such a way that the members are fully aware of the opportunities available to them).
3. The member is responsible for taking advantage of those opportunities.

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