Many associations claim that "keeping members up-to-date" is one of their major member benefits. However we live in a world where information is already at our fingertips. This means that the biggest competitor to these associations is Google.
The biggest benefit of Google is also its biggest problem - there is simply so much information. One search can return a million results. Therefore it is those who are able to harness google to enhance their member benefits who are able to stay one step ahead.
Savvy associations are using tools such as Google Alerts. Through Google Alerts you can be notified on a daily basis of any new information related to the search phrases you have entered. I have about 24 different active alerts. The Alerts let you know about new content from news, blogs and websites.
By using these alerts you can ensure you are the first to hear news as it hits the web - and therefore the first to tell your members about it. You become a clearing-house for information by collecting and reviewing incoming information and keeping members up-to-date only with items of interest to them ... a massive benefit in today's time poor society!
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