Social Media - Time To Start

New article just loaded onto our website ... Social media seems to be the "hot topic" these days. With curiosity peaking in almost every organisation we speak to, we find ourselves being asking for either evidence of its purpose or advice on where it could impact the organization. Some commentators seem passionate, others submitting themselves to the inevitable and getting on with the job of exploiting it. Most of the criticism of social media comes from the armchair observers, because to understand it fully you simply must get involved. But what does it really mean to the NFP sector? Where should we go for practical examples of its use? Is it safe to be an early adopter and / or should we wait and see if it loses momentum?... read more.