Does Twitter matter?

While I'm a big fan of social networking sites such as LinkedIn, I'm not a huge fan of Twitter. It's not that I'm totally against the idea. It's just that I'm yet to be convinced that the investment of time into Twitter is actually worth the return. However I did read with some interest Rohit Bhargava's article "10 Reasons Twitter Might Actually Matter". Still not entirely convinced but it does have some reasonable arguments in there.

More on the effect of social media on associations

I came across this article that highlighted how social media and associations can work together for growth. It's an interesting read for anyone trying to figure out how their organisations fit into the new media environment. Read: How Twitter, Facebook and others are challenging traditional groups.

Studies Show Low Twitter Use Despite High Membership

In typical member based organisations the more engaged and active your membership is, the more likely they are to renew. Is this a sign that Twitter is in decline when we see such a significant amount of inactivity within their membership base? Read Studies Show Low Twitter Use Despite High Membership.